Marketing

MARKETING Marketing is “a human activity directed at satisfying needs and wants through exchange process”. Marketing concept holds that key to achieving organizational goals consists of determining the needs and wants of target markets and delivering the desired satisfactions efficiently and effectively. Marketing management means management of the marketing functions. It is the process of organizing, directing and controlling the activities related to marketing of goods and services to satisfy customers’ needs & achieve organizational goals. “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer of management.” MEANING OF MARKET The term ‘market’ refers to the place where buyers and sellers gather to enter transactions involving the exchange of goods and services. The term ‘Market’ has been derived from the Latin word ‘Marcatus’ which means ‘to trade’. FUNCT...